everlasting

getting ice cream from the bottom part of the supermarket freezer... i check the code on the container but couldn't make sense of it...

me: 'excuse me, when's the expiration date of this?'

(haha... not that the ice cream will not be consumed soon... i just wanted to be sure that it is not yet expired...)

crew checks the code but says it's really just a code and not an expiration date...

me: 'how do you know when this expires?'

crew asks another...

the reply?

'selecta has no expiration...'

me: 'huh?! sure???'

selecta handler: 'yes... as long as it's frozen you can still eat it...'

hmmm... so selecta is long-lasting??? as in, you can store it indefinitely? i thought for pre-packed ice cream sold in supermarkets Best Before / Expiration Date is mandatory...