for immediate action

mom:  '"bon, message"...  it's your phone...'

me:  'it's ok...  that's not important...  "hello, bonsai" is...'
[i have different notifications/ring tones for different texters/callers.]

so i went about doing what i was doing, checking my phone only after i was done.  guess what, the notification my mom heard was from a courier!

i rushed outside

and there he was

still waiting for me!
waaahhh...
he handed me my package while i apologized profusely.

the eisenhower matrix came to mind:
not important
but urgent.
ugh!